近日，上海申浩律师事务所（以下称“我所”）收到由李宁（中国）体育用品有限公司（以下称“李宁公司”）发来的常年法律顾问选聘项目中标公告，我所凭借出色的律师团队及优质的专业服务方案，成功获聘成为该公司常年法律顾问。
Shanghai SUNHOLD Law Firm (hereinafter referred to as “our Firm”) received the bid-winning notice of Li-Ning (China) Sports Goods Co., Ltd. (hereinafter referred to as “Li-Ning Corporation”) for its Permanent Legal Adviser Selection and Employment Project, and our Firm was employed as Permanent Legal Adviser of Li-Ning on the strength of our outstanding lawyer team and excellent professional service plans.
李宁公司是中国家喻户晓的"体操王子"李宁先生在1990年创立的体育用品公司。经过二十多年的探索，李宁公司已逐步成为代表中国的、国际领先的运动品牌公司。从成立初期率先在全国建立特许专卖营销体系到持续多年赞助中国体育代表团参加国内外各种赛事；从成为国内第一家实施ERP的体育用品企业到不断进行品牌定位的调整，再到2004年6月在香港的上市，李宁公司经历了中国民族企业的发展与繁荣。
Li-Ning Corporation is a sports goods company founded in 1990 by Mr. Li Ning, the well-known “Prince of Gymnastics” of China. Through two decades years of explorations, Li-Ning Corporation has become one of world-class sports brand company representing China. Li-Ning Corporation has witnessed the development and prosperity of Chinese national enterprises from its establishment of franchise marketing system nationwide at the initial period of its founding to years of continuous sponsorship for China Sports Delegation to join domestic and overseas competitions, from being the first sports goods company implementing ERP in China to its continuous adjustment of brand positioning and listing in Hong Kong in June 2004.
李宁公司拥有品牌营销、研发、设计、制造、经销及零售能力，产品主要包括自有李宁品牌生产的运动及休闲鞋类、服装、器材和配件产品，在中国已经建立庞大的供应链管理体系以及分销和零售网络，截至2018年12月31日，李宁品牌在中国境内的线下店铺总数为6,344家(不包含李宁YOUNG)，年度迄今净增加82个，并持续在东南亚、印度、中亚、美国和欧洲等地区开拓业务。
Li-Ning Corporation has capacities in brand marketing, R&D, design, manufacturing, distribution and retails, and its products mainly include self-owned Li-Ning brand sports and leisure shoes, clothes, devices and accessories. Li-Ning has established a brilliant supply chain management system as well as distribution and retail network in China. Up till December 31, 2018, Li-Ning brand had a total of 6,344 physical stores in China (excluding Li-Ning YOUNG), a net increase of 82 physical stores so far this year, and continued to expand business in Southeast Asia, India, Central Asia, America, Europe, etc.
本次成功获聘李宁公司常年法律顾问，为申浩打造公司业务专业化品牌形象再添助力。申浩十余载专注与努力，秉承“行动建立信任，成果见证价值”的服务理念，以高度的敬业精神，专业的法律服务、优良的信誉、丰富的实践经验获得了李宁公司的认可。我所将运用好本所综合领域的实务经验与专业优势，充分利用团队律师们深耕多年的积累与沉淀，更好地为客户提供“专业化、多领域、全方位、一站式”法律服务。
Being Permanent Legal Adviser of Li-Ning Corporation helps SUNHOLD create the professional brand image. Through decades of concentration and endeavors, SUNHOLD has adhered to the service concept of “actions build trust, and achievements witness values” and gained the recognition of Li-Ning Corporation on the strength of high professional ethics, professional legal services, good reputation and rich practical experience. Our Firm will make use of our practical experience and professional advances in comprehensive field, and give full play to the years of accumulations and deposits made by lawyers of our teams and provide clients with “professional, multi-sector, comprehensive and one-stop” legal services.
